Como emprendedor, ya varias veces lo he recomendado, que deberías tener un día para analizar y revisar las finanzas de tu negocio.
Este día lo dedicas para ver, informes, reportes, estadísticas, saldos en cuentas bancarias, y mucho más…
Aquí te paso algunos tips de ¿Qué es lo que necesitas analizar el día de Finanzas?
Tip #1. Sobre tus ventas.
Analiza cómo van tus ventas y compáralo con respecto a tus proyecciones, puede ser que estés por encima de tu proyección o que te estés quedando corto y necesitas tratar de cerrar esas ventas calientes para alcanzar tu meta o proyección que te hayas propuesto.
Para ponerlo en acción necesitas tener un registro de tus ventas.
Por eso te paso esta plantilla automatizada que te ayudará muchísimo, puedes descargarla gratis aquí.
Para saber cómo analizar al detalle tus ventas, puedes ver 6 tips para analizar tus ventas.
Tips #2. Revisa tu flujo de caja.
Es super importante conocer cómo has ido manejando el dinero, los ingresos que hayas recibido con respecto a los gastos. Y compararlos con los saldos de tus cuentas bancarias, deben estar igual o bien cercano a los resultados de tus flujos de caja.
Verifica cuanto ha sido la diferencia entre lo que entro vs lo que salió ese mes o esa quincena. Saca tus conclusiones y toma acción para cumplir tus objetivos financieros de ese periodo de tiempo. Ajusta si crees que estás gastando en cosas que no son prioridad.
Una notita extra: muchas veces, usamos nuestra tarjeta de crédito personal para hacer compras del negocio, recuerda siempre pagar dentro de tu fecha límite de pago para no caer en intereses. Estos gastos también los debes registrar.
Tips #3. Al día con las cuentas por cobrar.
Este punto, es creo que el que fallamos muchos emprendedores, quizás ponemos mucha atención a las ventas, pero luego que cerramos la venta, se nos olvida que tenemos que crear estrategias y procedimientos que nos ayuden a saber en qué momento tenemos una cuenta por cobrar a nuestros clientes. Chicos esto es vital, recuerden el dinero es el combustible con el que se mueve nuestro negocio, tenemos gastos fijos y variables a los cuales hacerles frente.
Sería buenísimo que supieras el próximo mes, cuánto dinero en cuentas por cobrar tienes acumulados o próximos a cobrar, así puedes saber con cuánto dinero aproximadamente contarás seguro para la operación de la empresa.
Este tipo de análisis, lo deben hacer emprendedores que manejan sus ventas al crédito o que cobran por etapas. Por ejemplo: Están los fotógrafos, ellos comúnmente, cobran por sus servicios en varias etapas. Ejemplo un 50% al inicio de firmar contrato de servicios, luego un 30% y luego un 20% al final.
Tip #4. ¿Cuáles han sido los productos más vendidos y menos vendidos?
Según tu registro de ventas puedes analizar cuales fueron los productos más vendidos y los menos vendidos del mes. Los resultados te ayudarán a tomar decisiones de estrategias de mercadeo y ventas, en qué invertir más dinero, publicidad, tiempo, esfuerzo y en que menos.
¡Manos a la Obra y aplicar estos tips!
Espero que estos tips te sirvan, me cuentes qué te pareció, si es algo que te gustaría aplicar y cualquier duda que te quede.
¡Nos vemos la próxima semana con más…!
Sophia
Mentora y Coach de Finanzas
26 comentarios en “4 Tips para saber qué analizar en las finanzas de tu negocio”
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